If users don’t engage with your content, it is unlikely they will continue viewing it. ![]() The amount of engagement your content gets has an impact on your capacity to gain a larger audience reach. From the users you reach, this metric tells you which users interacted with your page or content. The “engaged users” metric goes a step further than your fan count to give you data on the number of people who are actively engaging with the content on your page. It can help them to monitor the impact social media is having on their sales, and to track the days in which their business is busiest. ![]() Within the check-in section of Facebook Insights you will be able to view the number of clients who have taken the time to check-in, and their demographic profile, such as where they reside, age, gender, and more.Ĭheck-in information can be quite useful for businesses with a brick-and-mortar presence. Fans can check-in when they arrive at your physical store or business to demonstrate their loyalty to you. You can utilize the data displayed in these metrics in order to optimize the content you post in order to meet the expectations of your audience.Ĭheck-ins are helpful for businesses with a physical location. To ensure that you aren’t confused by the data within Facebook Insights, we are providing the following definitions to clarify terms. Therefore, you will have to check it regularly to stay abreast with what’s happening on your fan page. ![]() The data provided by Insights will be continually updated to reflect your page’s performance and patterns that you may notice. However, much of the termi-nology that’s used is different.įacebook Insights can help you to determine the type of content that resonates best with your au-dience, the optimal time to post your content, the best day in the week to post, and much more. A lot of the features that are provided via Facebook Insights have similarities to other more traditional analytics tools, such as Google Analytics. Facebook Insights is a tool that Facebook provides for you to view the performance of your Facebook Fan Page.
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